Troika president Rich Threlfall

Troika announces new President

Written by
min read

Troika is pleased to announce the appointment of Rich Threlfall as the new President of Troika, as expansion continues into Subsidized Housing and Commercial projects across Western Canada.

Rich Threlfall is a familiar face at Troika, having been the VP of Development for the last six years.  As both an aerospace and civil engineer, Rich has been leading the Development Teams at Troika as the company has expanded further across Western Canada.  Previously an Engineer at CTQ Consultants, Rich has experience across the country in developments spanning commercial, residential, large-land mass, and multi-family. “Rich was the natural choice for succession at Troika.  We saw that our leadership structure needed to change in order to deal with the plans for expansion into other developments and diversified markets.  

Rich possesses the expertise, drive, and capacity to continue moving the company forward.  But more important to the executive and partnership were the values that Rich has in alignment with those of the heart of the company’s vision”, says CEO Renee Merrifield.  “Troika is a company that believes strongly in our values, our vision and our purpose of Building Sustainable Communities and creating belonging in our neighborhoods and within our company.”Renee Merrifield will continue as CEO, but be working more on the vision, brand and strategy of Troika with this new appointment of Rich Threlfall as President. “

As Partners, we are excited about the new leadership Mr. Threlfall brings.  His wealth of knowledge and experience will be a huge asset as he leads the company forward”, says Troika partner, Brad Klassen.“When I came to Troika a decade ago, we knew that we wanted to continue to grow, expand, learn, and become a significant, positive contributor to the communities we built and served.  It has been exciting to witness all that we have accomplished, and I am eager to continue on the path that has been established in a new and renewed positive way forward”, says Rich Threlfall.

About Troika Management:  Troika is a progressive, future-focused land and real estate development company based in Kelowna, BC. We are involved from start to finish in the creation of living spaces and communities, from the acquisition of under-utilized land, construction, sales and marketing through to property management. Both strategic and holistic in our approach, we are dedicated to creating the best possible environment for families.

For any further information, please contact below.


Carlos Alentejano

VP People, Troika Management Corp.

(250) 808-9064c

Send us your questions

Want to learn more about our residential or commercial properties? Get in touch with us today. We look forward to hearing from you.